Novo Cabelo X Fellowship for British Hairdressing
We are super excited to announce that Novo Cabelo will be Brand Partner at the Fellowship for British Hairdressing for 2024! Seen as the crème de la crème of British hairdressing, the induction into the Fellowship marks another very pivotal point in our journey.
With a focus on promoting artistic and creative quality, to harness hairdressing talent, members of the Fellowship are automatically recognised as going above and beyond in the industry.
As one of the UKs fastest growing Hair System companies in the UK, the ethos here at Novo Cabelo has always been to make our mark on the industry. The invitation to partner with the Fellowship for British Hairdressing is another ‘first’ for our company, as we continue our pledge to normalise hair systems in the industry, and the community.
History was made in the UK when we appeared on the cover of BarberEvo in a striking campaign, marking the first time a hair system brand has ever hit a magazine front cover. We were also the first hair system to take centre stage at Salon International in 2023 as we performed the first ever on-stage live hair system reveal when the prestigious industry expo celebrated its 50th year. We continue to lead the way across social too, racking up over 100 million social views and over 250k followers with our authentic and emotionally emotive live reveals.
Rob Wood, Founder and Director, Novo Cabelo said:
“The opportunity to come on board as Brand Partner is absolutely epic! Since inception The Fellowship for British Hairdressing has continued to grow in stature, and it’s great to see that it now covers many areas of the professional hairdressing industry. With leading figures from the industry a key part of the Fellowship, such as Trevor Sorbie MBE, as a Patron of Honour, the team here at Novo Cabelo are extremely privileged to join this community.”
As a non-political organisation run by members, for members the Fellowship for British Hairdressing has been helping hairdressing professionals reach their creative potential for over 75 years. The Fellowship aims to support hairdressers, celebrate creative excellence and promote the industry to the wider world. The Fellowship also actively encourages young talent and ongoing education through creative teams and opportunities.
Rob added:
“We were honoured to have a slot on the Fellowship Stage at HairCon in June, the ethos of the stage was all about on the ground, educational content and we loved showcasing our brand and innovative techniques to Fellowship members.”
Novo Cabelo has seen an epic growth trajectory since inception with 75+ salon partners and over 150 trained stylists across the UK trained as Novo Pros, delivering the life-changing hair systems across the UK.
