Our Essex born founder and Creative Director Rob Wood has gone full circle and returned to his home city to implement our innovative hair systems which continue to set TikTok on fire.
18 years ago, Rob worked as a newly qualified stylist at Laurens D’Auray in Essex under the wings of Bernard Burst. Rob has now returned to train the team as Novo Pros as the salon introduces the life-changing hair systems.
Established in 2020, Novo Cabelo is one of the UKs fastest growing Hair System companies, and the creative brand are making history as they continue to disrupt the hair industry with their head turning, non-invasive approach.
Racking up over 41 million views and over 250k followers across social, award-winning Hair Stylist and TikTok Star, Rob Wood, is at the helm of the company, with a mission to shine the spotlight on and to normalise hair systems globally. The team at Novo Cabelo took centre stage at Salon International 2023 for the first ever on-stage live hair system reveal as the prestigious industry expo celebrated its 50th year. History was also made in the UK when the brand appeared on the cover of BarberEvo in a striking campaign, marking the first time a hair system brand has ever hit a magazine front cover.
Aimee Burst, Salon Owner, Laurens D’Auray said:
“When Rob reached out to me about the hair systems I was incredibly touched by what the company represents, and it really resonated with me. It’s an amazing feeling when you’re able to make such a positive impact on someone doing the work that we do.
It’s something we already strive to do at Laurens d’Auray. Novo Cabelo is a beautiful example of why the industry is so much more than just providing a hair service and I can’t wait to start changing lives.”
Bernard Burst added:
“Rob was always ambitious; it was sad when he left but I was pleased for him when I heard he was doing so well. We ran into him at Salon International and the hair systems made a lot of noise. It was great to have him back in salon to learn about Novo Cabelo.
The quality of the systems are very impressive, results are incredible and everything the brand stands for is inspiring.”
Voted 17th Top 100 Influencers 2023, Social Stylist of the Year Finalist at the British Hairdressing Business Awards 2022 and 2023 and Finalists in the North East Marketing Awards 2023 for Campaign of the Year, the team are quite literally changing lives.
Rob is a huge advocate for men’s mental health and has seen client’s self-confidence shoot through the roof thanks to the hair systems, which provide a great option for people who don’t want surgery.
Rob Wood, Founder and Creative Director, Novo Cabelo said:
“I was over the moon to return to my home city and be reunited with Bernard and the team. To be able to personally train the stylists and to now have Laurens D’Auray on the books as Novo Pros is a very special moment for me.
We want to utilise our platforms to spread positive messages and to normalise hair systems and tell the story of clients from different backgrounds and make hair replacement seen as common place for men to have these treatments, just like women have hair extensions, so it’s great to see Aimee’s passion to introduce hair systems into the salon. I really think over the year we’ve turned a corner and made an impact on the industry as a whole.”
The company predominantly sees high demand from a male client base who are suffering male balding, however as the brand expands, demand has grown from other audiences substantially including women, children with permanent hair loss, cancer patients and members of the trans-gender community.
Salons who sign up to become Novo Pros benefit from a specialised package of training and support. Clients undergoing the non-invasive procedure will benefit from a full head of hair in just two hours, with the hair system process starting at £350 depending on the style of hair, lasting 3-6 months, with a refit every 3-4 weeks.
Rob added:
“Our live reveals continue to be very emotional to witness, and the support for our service continues to grow. We have created a great community with our stylists, and we love to see the influx of video transformations from our Novo Pro approved and trained salons and barbers across the UK. The systems are so super natural and bring back so much confidence back to the clients.
We have seen a high volume of traction and brand awareness through our platforms in particular social media, and the support that our hair system transformations receive with multi-million views on TikTok and Instagram is absolutely epic.”
