He Wears It Well

Versatile. Vibrant. Va-Va-Voom.

Striking and bang on trend, Novo Cabelo is the company behind the game-changing hair systems which are reinstating the confidence and personal pride of clients, in particular men, giving back control as to how they manage their hair loss journey.

Our team are on a mission to shine the spotlight on the stigma associated with hair loss and we are quite literally transforming the hair industry with their innovative, non-invasive hair replacement systems.

Our Founder and award-winning Hair Stylist and TikTok Star Rob Wood is at the helm of the UKs fastest growing Hair Replacement company and our inspirational and diverse collection of hair systems have been creating a social frenzy with over 24 million TikTok views, 2 million likes and nearly 115k followers checking out the emotional non-surgical hair transformations.

Voted 7th Top 100 Influencers 2022 and Social Stylist of the Year finalist at the British Hairdressing Business Awards 2022, Rob sees clients travelling from across the world for the innovative hair replacement systems at the growing chain of Novo Pro approved salons across the UK.

Rob Wood, Director at Novo Cabelo said:

“We want to reinstate PRIDE in our clients giving them complete control and ownership of their hair loss journey and how they want to manage the process. Our hair system styles are modern, versatile and look completely natural so clients can simply get on with daily styling and maintenance how they see fit. They are also extremely resilient and have been tested in extreme situations and enable you to go about your everyday as if you had your own hair, they really are a game-changer.

It’s such an emotional experience when clients see the transformation for the first time and an honour to go on the journey with them. We see at first-hand confidence levels escalate and such pride in themselves restored.”

The hair system process for clients starts at £350 depending on the style of hair, lasting 3-6 months, with a refit every 3-4 weeks. Salons who sign up to become a Novo Pro benefit from a specialised package of training and support and join a growing network across the UK supporting thousands of clients with their journey.