Magic was in the air when Tim Lichfield from Northallerton wowed audiences with his new youthful looks live on Channel 4’s Steph’s Packed Lunch. Award-winning magician and radio presenter Tim, a regular ‘lunchmate’ audience member on the popular show snapped up the chance to take part in the live reveal when the team from Novo Cabelo were asked to join the show for an exciting live reveal!
Here at Novo Cabelo we are one of the UKs fastest growing Hair Replacement companies and the team are quite literally transforming the hair industry with our innovative, non-invasive hair replacement systems. At the helm of the company is our Founder and Director Rob Wood, an award-winning Hair Stylist and TikTok Star who is on a mission to shine the spotlight on the stigma associated with male hair loss and hair replacements.
Tim Lichfield, a popular presenter on YorkMix and Pride Radio said:
“Although I’m confident and I wasn’t initially bothered by my gradual hair loss it has started to magnify in the last year and I am more aware of it. People do make comments and it does chip at your confidence bit by bit. When I got the opportunity to take part in the live reveal, I thought I might aswell give it a go and didn’t really know what to expect until I started looking at the TikTok reveals, and then I could see the impact it was having.”
Rob Wood, Director at Novo Cabelo said:
“The support and demand for our services has exploded over the last year, in part due to our emotional and transformational reveals that have seen huge engagement on social, especially on TikTok.
We were thrilled to be asked to join Steph and the team for the exciting reveal live on air. Tim was amazing and we had a great day, all the mirrors were covered and everyone had to keep tight lipped as the reveal unfolded, it was such an amazing reveal.”
Voted 7th Top 100 Influencers 2022 and Social Stylist of the Year finalist at the British Hairdressing Business Awards 2022, we have racked up over 24 million TikTok views, 2 million likes and nearly 115k followers for the inspiring hair transformation reveals with clients travelling from across the world for the innovative hair replacement treatment.
It’s estimated that in the UK approximately two thirds of men will face male pattern baldness, also called androgenic alopecia. It usually follows a pattern of receding hairline and hair thinning on the crown. Men’s experience of balding can receive less attention in society, be brushed aside and be told it’s the ‘norm’, and at times face a rath of jokes and ridicule around the sensitive subject. Which in turn effects confidence and self-esteem, with recent research citing that male pattern baldness has been seen as a leading cause of depression in men.
Rob added:
“It’s our mission to normalise hair replacement and tell the story of clients from different backgrounds and make hair replacement normal and seen as common place for men to have these replacements just like women have hair extensions.
Hair loss can have a detrimental impact on people’s self-esteem and self-image, and we feel our non-invasive treatments give that choice back and that clients don’t have to accept their ‘lot’ so to speak and can decide how they want to manage their hair loss journey.”
Tim added:
“All the mirrors were covered on the day at the TV studio, so I had no idea until the final reveal, although it was a little nervy doing it live on TV I’m so happy with the amazing results, I really didn’t realise how much hair loss had in fact affected my confidence. I’m so glad I said yes to the live reveal.”
