We are one of the UK’s fastest-growing Hair Replacement companies and we are quite literally transforming the hair industry with our innovative, non-invasive hair replacement systems.
Our award-winning Founder, Hair Stylist and TikTok Star, Rob Wood is on a mission to shine the spotlight on the stigma associated with male hair loss and hair replacements as our innovative company hits 2023 with over 24 million TikTok views for our emotional non-surgical hair transformations.
Voted 7th Top 100 Influencers 2022 and Social Stylist of the Year finalist at the British Hairdressing Business Awards 2022, we have racked up over 24 million TikTok views, 2 million likes and nearly 115k followers for the inspiring hair transformation reveals with clients travelling from across the world for the innovative hair replacement treatment.
It’s estimated that in the UK approximately two-thirds of men will face male pattern baldness, also called androgenic alopecia. It usually follows a pattern of receding hairline and hair thinning on the crown. Men’s experience of balding can receive less attention in society, be brushed aside and be told it’s the ‘norm’, and at times face a rath of jokes and ridicule around the sensitive subject. Which in turn effects confidence and self-esteem, with recent research citing that male pattern baldness has been seen as a leading cause of depression in men.
“Hair loss has a big implication on both men and women; however, we do still see a stigma around male balding and towards men who are wanting to change the effects of hair loss through treatment. Male balding can have a detrimental impact on mental health and well-being, especially in some of our younger clients. Our social stats speak volumes and the support and demand for our services have exploded over the last year, but there is at times this deep-rooted stigma associated with men wanting to rectify and improve their situation for their own confidence.
We want to utilise our platforms to normalise hair replacement and tell the story of clients from different backgrounds and make hair replacement normal and seen as common place for men to have these replacements just like women have hair extensions. With celebrity endorsement and both surgical and non-surgical hair replacements growing across the globe male balding has seen more airtime, but we feel there is still more to be done. It’s all about choice, some fully embrace their baldness, but for others, it has a detrimental impact on their self-esteem and self-image, and we feel our non-invasive treatments give that choice back and that clients don’t have to accept their ‘lot’ so to speak.
It’s an ongoing concern for men, research has cited the links of hair loss with anxiety and depression, and even a quick google search shows the degree of concern of top searches from ‘hair loss ruined my life’ to ‘how to deal with hair loss mentally’, it really isn’t something that we can brush under the carpet anymore.”
We have seen an explosive growth trajectory since inception with hundreds of hair transformations to date, 49 salon partners and 75 trained stylists across the UK trained in Novo Pro, with imminent plans for global expansion.
We recently posted a throwback to our top five hair transformation reveals of 2022 which saw the combined top reveals hit nearly 7.8 million views alone and over 820k likes. The top reveals included bus driver Adam whose story saw over 30 million views across his personal page and online through widespread coverage in 2022.
Salons who sign up to become a Novo Pro benefit from a specialised package of training and support. Clients undergoing the non-invasive procedure will benefit from a full head of hair in just two hours, with the hair system process starting at £350 depending on the style of hair, lasting 3-6 months, with a refit every 3-4 weeks.
Rob added:
“2022 has simply been mind-blowing. The transformations have been very emotional to witness, and we love to see the influx of video transformations from our Novo Pro approved and trained salons across the UK. The systems are so super natural and bring back so much confidence, although our biggest audience is currently male the treatment is equally suitable for male and female balding and for clients with other types of alopecia.
We can’t wait for further growth in 2023, with international talks in place to expand our services, alongside collaborations with key partners to encourage the conversations around male balding and the links to anxiety, depression, and social phobia. It’s a serious topic that we’ll keep highlighting through our highly engaged platforms. We want the jokes and stigma around male baldness to be silenced and to let men reclaim their confidence through their own choice about how they want to approach hair loss.”
