A major global expansion initiative has come to fruition here at Novo Cabelo which will see us establish a stronger presence internationally, cementing our reputation as one of the fastest growing Hair System Trainers and Suppliers.
The announcement of the exciting and significant global expansion of our training services comes amidst growing international demand for our sought-after products and services. With presence in Romania, Ireland, Spain and the Netherlands, a new state of the art recording studio on site here at Novo Cabelo head office in Murton will now enable the team to live stream our training to stylists and barbers across the globe with Canada first in the pipeline to experience the new service.
The expansion and investment in technology reflects our continued momentum and growing demand to take our ‘game-changing’ non-invasive approach to non-surgical hair systems to a global audience.
Following a series of accolades including Salon Awards 2024 winners for Best New Business, Best Hair Extensions and Best Male Stylist. Finalists at the British Hairdressing Business Awards 2024 in two categories and voted 3rd Top 100 Influencers 2024, the team are on a mission to normalise the hair-system market and take our brand international. As Brand Partners with the Fellowship for British Hairdressing, noted in the industry as the crème de la crème of British hairdressing, here at Novo Cabelo we are renowned in the sector for our innovation, professionalism and creativity.
Rob Wood, Founder and Creative Director, Novo Cabelo said:
“This global growth reflects our commitment to innovation, customer satisfaction, and our mission to ‘normalise’ hair systems. The recording studio is an exciting key moment for the company and will enable us to educate and live stream training of our courses globally, the first stream to Canada is now in hand and we can’t wait to expand our reach across the globe.
We are working with the Department of Business and Trade to help aid this international growth and we are very excited about taking flight globally as we fly the flag for our sought-after concept.”
The growth of hair systems is booming globally, with estimates that it has jumped in demand by 500% in recent years. The service still sees high demand from a male client base suffering from hair loss with stats revealing around 7.4 million men are dealing with a thinning thatch in the UK, and two thirds of all men will be affected by male pattern baldness in their lifetime.
Although here at Novo Cabelo we predominantly see high demand from a male client base, demand has grown from other audiences substantially including women, children with permanent hair loss, cancer patients and members of the trans-gender community. With the recent announcement that we have partnered with The Katie Piper Foundation (the leading charity in the UK dedicated to burns rehabilitation) to provide hair restoration services to burns survivors across the UK, this new partnership has seen Novo Cabelo leverage our Novo Pro salons across the UK to support with the service delivery.
As Educators the team have been hitting the road across the UK in recent years to train stylists and barbers as Novo Pros, having trained 155 stylists and 110 salons to date at key cities across the UK. The international expansion of services digitally now enhances the reach of the brand substantially on a global scale.
Founder Rob is a huge advocate for men’s mental health and has seen client’s self-confidence shoot through the roof thanks to the hair systems, which provide a great option for people and a choice as to how people want to manage their hair loss journey. Social media continues to be a key driver for our brand and provides a platform to tell our story and the emotional live reveals from customers undertaking the treatment, with socials racking up over 100 million views to date.
Rob Wood added:
“Our goal has always been to empower people to feel confident and look their best. There’s a high demand from a male client base suffering from hair loss and our hair systems offer a great option for people who don’t want surgery. We want to utilise our platforms to spread positive messages and to normalise hair systems and tell the story of clients from different backgrounds. Our hair systems are not about vanity or telling people they should have hair, it’s about personal choice and giving an option to people who may feel they have lost their identity.”
A pioneer in non-surgical hair replacement, serving clients across the globe with high-quality, natural-looking solutions, innovation, comfort, and client care is key here at Novo Cabelo and we continue to lead the industry in redefining hair restoration. Although operating on a national and global scale our roots and team are heavily based in the North East. With a commitment to discretion and quality we also offer a limited number of private consultations, and expert fittings on-site at our head office in Murton by appointment only.
