We are delighted to announce that Bobie Morland from Empire Barbers Norwich has been crowned Novo Pro of the Year 2022. Bobie steered off fierce competition from over 50 salons and barbershops from across the UK to pick up the gong for our ‘life-changing hair transformations’.
Here at Novo Cabelo we are one of the UKs fastest growing Hair Replacement companies and our teams across the UK are quite literally transforming the industry with our innovative, non-invasive hair systems.
We have seen an explosive growth trajectory since inception with hundreds of hair system transformations to date, with over 50 salon partners and 75 trained stylists across the UK trained as Novo Pro, with imminent plans for global expansion. We set up the Novo Pro Awards to recognise our Novo Pro trained stylists and the work they are doing in the industry.
Award-winning Hair Stylist and TikTok Star Rob Wood, who recently performed a live Blind Reaction on Steph’s Packed Lunch is behind the ground-breaking company. Rob was recently voted 7th Top 100 Influencers 2022 with us racking up over 24 million TikTok views, 2 million likes and nearly 115k followers for the inspiring hair transformation reveals with our clients travelling from across the world for the hair systems.
Rob said:
“We are delighted to crown Bobie ‘Novo Pro of the Year’ it really is a competitive award which saw Bobbie up against over 75 stylists from over 50 salons up and down the UK.
The work Bobie and the team are doing in Norwich is exceptional and we’ve been delighted with the feedback and high-quality service offered by the team which replicates our company ethos and impeccable standards.”
It’s estimated that in the UK approximately two thirds of men will face male pattern baldness, also called androgenic alopecia. It usually follows a pattern of receding hairline and hair thinning on the crown. Men’s experience of balding can receive less attention in society, be brushed aside and be told it’s the ‘norm’, and at times face a rath of jokes and ridicule around the sensitive subject. Which in turn effects confidence and self-esteem, with recent research citing that male pattern baldness has been seen as a leading cause of depression in men.
Bobie Morland opened Empire Barbers in Hellesdon, Norwich in July 2021 and introduced the hair systems following training with Novo Cabelo last year.
Bobie said:
“My introduction and training with Novo Cabelo allowed me to see first hand how people are literally getting a new lease of life from the hair systems. My aim is to reduce the stigma attached to wearing hair systems and the service and support we offer really is a life-changing service which gives people back their confidence.”
Rob added:
“Hair loss has a big implication on both men and women; however, we do still see a stigma around male balding and towards men who are wanting to change the effects of hair loss through treatment. Male balding can have a detrimental impact on mental health and wellbeing, especially in some of our younger clients.
It’s an ongoing concern for men, research has cited the links of hair loss with anxiety and depression, and even a quick google search shows the degree of concerns of top searches from ‘hair loss ruined my life’ to ‘how to deal with hair loss mentally’, it really isn’t something that we can brush under the carpet anymore.”
Salons who sign up to become a Novo Pro benefit from a specialised package of training and support. Clients undergoing the non-invasive procedure will benefit from a full head of hair in just two hours, with the hair system process starting at £350 depending on the style of hair, lasting 3-6 months, with a refit every 3-4 weeks.
To find out more about becoming a Novo Pro approved salon: https://novocabelo.com/training/
