Empowering the Hair Restoration Journey without Compromise
With a focus on advanced hair system solutions and exceptional service we are proud to announce the launch of our new Hair Styling and Treatment Range — a professional-grade collection designed to elevate the care, styling, and confidence of hair system users worldwide.
Developed through extensive research and collaboration with stylists and wearers, the range is specifically formulated to meet the unique needs of hair systems — offering performance, protection, and style without compromise.
From the onset the concept at Novo Cabelo was never just about the creation of innovative hair systems, the mission goes beyond aesthetics, and we work at the intersection of health and self-esteem, and foster empowerment through both innovative service, product and example.
Rob Wood, Founder and Creative Director, Novo Cabelo said,
“Our mission has always been to ensure that hair system users enjoy the same aftercare and product options as anyone else. Our whole ethos is built around the drive that everyone deserves access to high-quality, stylish, and effective products that make them feel confident in their hair — no matter their hair journey.
Following a soft launch of the new product range we are overwhelmed with the feedback and look forward to further building on the innovative product portfolio to intensify the elevation of our customers at-home hair care routine.”
The new collection merges innovation and inclusivity, bringing hair system wearers the same level of professional care and luxury long enjoyed by those without hair loss. From styling to maintenance, each product empowers users to maintain a natural look and feel while extending the life of their system.
The collection represents our ongoing commitment to innovation, quality, and customer empowerment in the hair replacement industry. With this launch, the brand continues to redefine what’s possible in hair system care — ensuring every wearer can enjoy a seamless, confident, and stylish experience from start to finish.
Top product highlights include the new range of Colour Conditioners, which have been formulated to refresh colour, add strength and hydration to the hair replacement system, with the sole purpose to revitalise the hair system in-between visits to Novo Pro Stylists. Alongside the sought-after Day One Miracle Treatment, a magical formula that brings hair back to life like it was on day one, adding shine, strength and softness in just three minutes, with the treatment proven to be perfect for hair replacement systems, human hair wigs, hair extensions and natural hair.
The new Hair Styling and Treatment Range is now available online and through select partner salons and distributors.
