Founder Rob Wood Takes Home Industry Accolade

Rob Wood, Founder of Novo Cabelo, one of the UKs fastest growing Hair System companies in the UK this month took centre stage to receive Social Barber of the Year 2025 at the Modern Barber Awards.

Rob is on a mission to disrupt the market with our game-changing approach to hair systems and this industry accolade has left Rob ecstatic to say the least!!!

 Rob said:

“I’m absolutely thrilled to win this bad boy!! From inception the core mission has been to normalise hair systems and to be recognised in the industry for the work that we do, well .. this moment cements all of our hard work and stepping on that stage really was a wow moment for me!”

Held on Sunday, 18th May 2025, The Modern Barber Awards is the industry’s only dedicated awards platform where stylists can celebrate their creative and commercial success – and the ultimate chance to shout about successes, celebrate the industry and support peers.

Following a series of accolades in 2024 including Salon Awards 2024 winners for Best New Business, Best Hair Extensions and Best Male Stylist. Finalists at the British Hairdressing Business Awards 2024 in two categories and voted 3rd Top 100 Influencers 2024, Novo Cabelo hit 2025 with further nominations including Finalists at the British Hairdressing Business Awards 2025, with the ceremony taking place later this year. 

Social media continues to be a key driver for Novo Cabelo and provides a platform to tell our story and our emotional live reveals. We continue to lead the way with our socials racking up over 100 million views to date and we are heavily focused on cementing our role as Educators to train stylists and salons as Novo Pro’s so we can spread our vision nationally and globally.