Salon International 2024 .. Back at it!
What an amazing time Team Novo Cabelo had when we returned to Salon International 2024 in London! It was fabulous to return a year after making history in 2023, a moment in time that signalled the very first time a hair system demonstration hit the live stage at the prestigious industry event.
Salon International is ‘THE’ place to be for the professional hairdressing industry and an opportunity to come together and explore all the latest developments, innovations, inspiration and of course trend spotting! This year was no exception with over 34k attendees!
What had a fabulous time we had mingling amongst 100s of leading industry brands and peers and getting the lowdown on all their latest endeavours in the field, alongside showcasing our work too.
We were super excited to be invited to appear on the Modern Barber main stage on the Saturday by Eric Lovemore from Artero to show off our creativity in the use of hair systems and hair extensions for men. Rob Wood our Founder at the helm of the company created a bit of a splash with a pink and bottle green system to show guys you can push boundaries even if you have hair loss, and the response was epic! Massive thanks to our models, stylists and educators on the stand, we were in absolute awe yet again of the support and the crowds that flocked to see our live demonstrations.
As an on trend and forward-thinking company committed to delivering education to the highest standard in the field of hair systems Salon International is a staple in our exhibition calendar. After gaining momentum over the years with high volume social media presence through our blind reactions, it was fabulous to see audience reactions first-hand and in person to our game-changing non-surgical hair transformations.
Our profile keeps growing in the industry and we were delighted to see our business recognised recently amongst the industry’s biggest names and brands at the British Hairdressing Business Awards, alongside being a recent Finalist in the Hairdressers Journal’s and Salon International’s SNAP Awards.
The countdown to Salon International 2025 is now on!
