2024 Signals Rapid Growth and International Presence for Novo Cabelo
From TV to trending socials, multi-award-winning here at Novo Cabelo we have most definitely made our mark on the Hair System and Education market, with 2024 signalling our most explosive year to date.
New Hair. New Look. New Life. Is the ethos at Novo Cabelo and with our Founder and Creative Director Rob Wood at the helm the team are on a winning streak as we take our share of the high growth hair system market. The last couple of years has seen the company heavily rooted as one of the UKs fastest growing Hair System companies in the UK, with our ongoing pledge to normalise hair systems in the industry and in the community as a whole.
2024 has seen a series of accolades unfold including Salon Awards 2024 winners for Best New Business, Best Hair Extensions and Best Male Stylist. Finalists at the British Hairdressing Business Awards 2024 in two categories and voted 3rd Top 100 Influencers 2024.
2024 also saw Novo Cabelo announce a Brand Partnership with the Fellowship for British Hairdressing, seen in the industry as the crème de la crème of British hairdressing, the induction into the Fellowship marks another very pivotal point in our journey. With a focus on promoting artistic and creative quality, to harness hairdressing talent, members of the Fellowship are automatically recognised as going above and beyond in the industry.
Hair systems were put in the spotlight this year when Rob Wood hit ITV’s This Morning for a live hair system transformation reveal. The engaging feature saw social media explode, with 1.6 million views across ITV This Morning’s social platforms alone.
Social media continues to be a key driver for the forward-thinking company as we disrupt the industry, and continue to lead the way with our socials racking up over 100 million views and 370k followers with our authentic and emotionally emotive live reveals.
Earlier this year Novo Cabelo heralded the successful launch of our new Head Office in the North East alongside taking the next steps on our international growth trajectory. The new Head Office will showcase a state-of-the-art studio which is due for completion in April 2025. The studio will enable Novo Cabelo to educate and live stream training of our sought-after courses globally.
2024 has been heavily focussed on cementing our role as Educators and to date we have trained 155 stylists and 76 salons as Novo Pros. The team are also leveraging our global foothold in the ever-growing hair system market with presence in Romania, Southern Ireland, the Netherlands and Croatia. The market in the Netherlands offers an exciting moment of growth and Rob and the team will also be attending Barber Society Live in April 2025 in Amsterdam.
The training programme for Novo Pros is second to none and offers salons and barbers a high return on investment and a strong revenue stream to run alongside their existing operations. Training includes technical support, free listing on our national directory referring customers to you and a full day of hands-on training, high quality products, alongside marketing and branding which is internationally recognised.
Full service and wrap around after-care are also a key part of the journey and Novo Cabelo recently unveiled their innovative new product range including the colour conditioner, the Drench me shampoo and conditioner range and volume and texture dust, alongside the development of our all-new ‘Belong Course’ which is for long hair and aimed more for hairstylists.
Novo Cabelo offer a number of in-person training days at key cities across the UK, to find out more visit www.novocabelo.co.uk/salon-training/ the in-person events offer an amazing opportunity for salons and barbers to meet the team first hand and explore the exciting growth potential that can come from becoming part of the ever-growing Novo Pro family.
